![]() ![]() Perhaps surprisingly, the average social casino gamer is a 40-year-old middle-class woman and women make up over 2/3rds of social casino gamers (Superdata, 2016). To put this in perspective, social casino gamers outnumber online gamblers 4:1. (Flip Dunk, WSOP, Zynga)Ĭard Games Creative Trends Player MotivationsĪs of the last estimate, there were currently over 170 million active social casino gamers worldwide, with millions of players playing on any given day (Martin, 2014). Real Game Footage: Live footage intercut with gameplay.Humorous Voice-over: Mock announcer(s) or player voice-over, used over gameplay.The heat of the Moment: Hyper-focused moments in the game when a big decision will make or break you.Player Testimonial: Positive reviews or testimonials regarding the game.Relax/Train Your Brain: Messaging centered on the way the game sharpens your mental skills and/or relaxes you.Covid-Related: Videos with messaging built around boredom, being stuck at home, or not connecting with friends.Player Focused: Player versus player with player avatars or live video inset, often focused on range or types of players.(Grand Gin Rummy, Spades Plus, many others) Game Overviews/Gameplay: Overview of how to play, game elements, and gameplay, sometimes with a picker manipulating cards.Winners/Testimonials: Videos featuring winning moments and real winner testimonial.Community: Videos featuring gameplay between players, or texts between players regarding the app itself.(Caesars Casino, Gin Rummy Plus, WSOP, Slotomania, Spades Plus, Spin to Win Slots) Casino Lifestyle: Videos with colorful slot machine graphics and/or big band music.Newsreel: Videos showing newsworthiness of the app based on real or fake news coverage.Real Winners/Testimonials: Videos featuring real winners and amounts they’ve won.(Caesars Casino, Gin Rummy Plus, Inbox Dollars) App Explainers: Videos explaining how the game or app works with users/players, screenshots/gameplay, and rewards.Solitaire Competitors: Rummy Royale, Gin Rummy Plus, Gin Rummy Best Card Game, Gin Rummy Master, Spades, Spades Card Classic, Solitaire Deluxe 2, Solitaire Tri-Peaks, Spades Plus, MobilityWare Solitaire, Fairway Solitaire, WSOP, Hearts World Tour, Klondike Farm Adventure, 21 Blitz, Bingo Town, Bingo Blast, Hearts Card Game Classic, Solitaire Time Warp, Grand Gin Rummy, Solitaire Epic Adventures, Bingo Pop, House of Blackjack 21, Bingo Bash, Wild Classic Slots, Poker Face Live Texas Hold Em, Zynga Poker, Blackjackist, Backgammon Live, Dominoes Gold, MobilityWare Solitaire, Flip & Dive 3D, Flip Dunk, NBA 2K Mobile, Chess Royale.Shopping/Cash Back Competitors: Inbox Dollars, IBotta, Receipt Hog, Shopkick, Surveys on the Go, Swagbucks.Casino/Lottery Competitors: Lucktastic, 21 Blitz, Lucky Day, Caesars Casino Official Slots, House of Fun Slots, Lucky Lottery Scratchers, Slotomania Vegas Casino Slots, Cube Cube, Worldwinner, Jackpocket, SpinToWin Slots, Dice with Ellen.Card Games Competitors: Solitaire Deluxe 2, Solitaire Tri-Peaks, Spades Plus, MobilityWare Solitaire, WSOP, Solitaire Cube.Here’s an overview of the latest Card Games Creative Trends: While it is good to know broad creative trends, you’ll also want to hone in on your particular niche, such as with Card Games, if this is relevant for you. Knowing the latest creative trends is a great first step in this process.Ĭreative trends change fast and they also vary dramatically across genres. To be effective, generating fresh creative ideas has to be strategic, efficient, and ongoing. Optimizing creative is the most effective way to drive ROAS for Facebook and Google. So what’s left? Creative.Ĭreative is king in a world rapidly moving towards automated media buying. And, as the algorithms for these ad targeting platforms have become more sophisticated, marketers should learn more on the platforms to do the heavy lifting for targeting, bidding, and optimizing their ad campaigns. What are the latest Facebook and Google creative trends for card games? Facebook ads and Google ads provide powerful ways to reach and target your current and potential customers.
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